Starbucks was founded in March, when the fortieth anniversary, opening of the new logo.
Starbucks mermaid move lift surgery. The world's largest coffee chain Starbucks announced a new logo, which discarded the outer circumference of that circle the word, and look for the mermaid, made some detail changes, the creation of Starbucks has been 40 years, just through the most difficult of period, the modified sign banners which to pursue a new direction.
This is the third Starbucks change the logo, has become the world's most famous brands of Starbucks coffee, that it no longer needs to be emphasized that the word name and the coffee, the new logo without the text, more in line with Starbucks over coffee, to expand business and more international business line.
Founded in 1971 in Seattle, Starbucks, from the sale of coffee beans, tea and spices started in 1987, it transformed into righteousness style coffee shops, it also marks the first change in the 1990s, with the stock market, which again change the logo, this During its rapid growth, but because the antenna is too broad, expanded too fast, people feel more and more cheap, some say, Starbucks Coffee has become a shopping mall. The impact of the financial crisis, it seriously affected the business, more and more consumers to drink cheap fast food restaurant selling coffee, or simply at home, cook for yourself. Starbucks shares fell with the business.
2008, Starbucks founder Schultz, please take the then chief executive, his re-helm, and he closed many stores, cut staff, revamp operations, enhance the Starbucks employee training once most attention, emphasizing the coffee customized to enhance the in flavor, offering Wi – Fi free Internet access, a lot of effort to show the effectiveness of last year, Starbucks strong rebound in sales and profit growth over the previous year more than doubled.