Yao Yuanwen / Chart
China Industrial Design Association
Senior Industrial Designer
End of the year drew to a close, our cities, businesses, media or individuals active and passive in the past 365 days of inventory.
Inventory in 2010, up to our country successfully held the Shanghai World Expo and Guangzhou Asian Games, we are keen on down to "just made a difficult decision" or "hate father is not just" virtual context … …
Inventory 2010, for China's industrial design, this year is definitely a special year, a landmark.
Do we have reason to be proud

March 5, 2010, "industrial design" first appeared in the third meeting of the Eleventh National People's Congress, "Government Work Report 2010", Premier Wen Jiabao in his report: "Accelerating the development of services to further enhance the services level of development and in the national economy, to develop financial, logistics, information, research and development, industrial design, business, energy conservation and environmental protection services for the production of services, to promote the organic integration of services and modern manufacturing. "Official Industrial Design was included in the national strategic level.
Coincidence: the "dignity" for the first time these two words are in this report, Premier Wen mentioned. "Industrial Design" and "dignity" as two for the first time with a new idea appears in the "Government Work Report" in the words, lateral thinking from the perspective of professional and had a subtle connection … … and industrial design "has done "It is indeed to" let the people live a happier life and more dignity ".
August 2010, the Ministry of Industry and Information Technology, Ministry of Education, Science and Technology, Ministry of Finance and other ministries in 11 countries issued the "Regulations on the Development of Industrial Design for guidance." Guidance issued, laying the "industrial design" in the important economic and social position, opened the accelerated development of industrial design a new historical stage.
2010 Industrial Design, the Government is to force; 2010 industrial design, it is dignity!
Industrial Design is everywhere. So, "Industrial Design" What is it?

I remember some years ago I have been to a high standard of professional meetings, topics to discuss how to "vigorously develop industrial design" advocating. The meeting was beginning to upset the donkey looking ass, the participating experts and scholars on the "What is industrial design?" Produced a relatively large differences. Mozhe, the President had instructed the dean of the design world is given a certain authority, "Industrial Design" presentation, we reached a consensus choice of the re-proposal.
Indeed, the Internet, or help in the field whether we Baidu, "What is industrial design," the answer is "diversity": it or the distinction between broad and narrow, or have a different interpretation of professional organizations and individuals, there are different stages of social development for industrial design knowledge and understanding of the times … …
The main objects of industrial design is the production of industrial products, is the most value-added chain link. According to the 2006 "International Federation of Industrial Design (ICSID)" Following the addition of 1980 also gives the definition of "industrial design" a new meaning: In addition to emphasis on materials, processes and services, but also touched on the design of sustainable development, environmental protection, social and moral , multiculturalism and so on.
Successful industrial design should be highlighted technology, design, the three elements of the market. For example: with almost 80 years, originated in Denmark's world-famous toy brand Lego (LEGO), and its products are embodies the perfect combination of such.
Berlin, Germany "Legoland Discovery Center" at the entrance, one of numerous Lego plastic building blocks assembled shelter of 6-meter-high "Lego giraffe" on the pay respects overlooking, charmed the crowd and become one of Berlin Great landscape. Unfortunately, the "Lego giraffe" as a complete industrial products, building blocks on its tail a handful of curious tourists often unconsciously, laughing as the "Accessories" picking away as a souvenir.
According to statistics, from March 2007 that the park is open until August 2009 "tail gate" news exposure, the tail of a giraffe is like Lego Island Venus of Milo arms "is incomplete the United States" out of 4 times … … Tell me what position, it is said that the fifteen thousand root tail Lego made of the cost to light the value of more than 3000 euros.
In a number of media reports on the matter soon, and I visit in early September 2009 the "tail gate" at the scene and want to pull for the "tail" of the situation … … haha, actually, "brother" not touch the tail, is "happy , imagination and creativity. "
But we must seize the tail of 2011, 2010, industrial design is no longer a cloud!